Panasonic India’s identity is shifting, says Manish Sharma
Senior executive Manish Sharma says the company is increasingly perceived as an Indian business with Japanese roots. That change in identity reflects a deliberate push to localise operations, leadership and product offerings while keeping the parent company’s heritage and values intact.
What this shift looks like
- Local leadership: Management and decision-making are becoming more India-centred, helping the company respond faster to local market needs.
- Manufacturing and supply chains: Greater emphasis on local factories and suppliers reduces dependence on imports and supports domestic industry.
- Products for India: Tailored products and services are designed to match Indian consumers’ preferences and price points.
Why it matters for the market
Being seen as an Indian company with Japanese roots can boost trust among consumers and policymakers. It also opens opportunities to benefit from national initiatives that support local manufacturing and job creation. For investors and partners, the dual identity signals a blend of global technology standards with local execution.
Business implications
The repositioning is likely to influence distribution, marketing and after-sales service strategies. Faster decision cycles and stronger local teams can improve customer service and product relevance. At the same time, maintaining Japanese quality and governance helps preserve brand value and reliability.
Outlook
As India’s market continues to grow, companies that combine international expertise with local roots may have an advantage. According to Sharma, the evolving identity positions the business to compete more effectively across segments while contributing to India’s industrial ecosystem.