Beauty wars heat up as retailer trials a loyalty pass program to retain shoppers

What the Glam Pass offers

Glam Pass, priced from ₹39, is a low-cost subscription aimed at frequent shoppers. It gives a 10% discount (capped at ₹300) on each of the first three purchases after activation. The benefits remain active for three months from the date of subscription.

How the discount works

The mechanics are simple and easy to follow:

  • Subscription cost: Starts at ₹39.
  • Discount rate: 10% off each eligible purchase.
  • Maximum discount per purchase: ₹300.
  • Number of uses: Applies to your first three purchases after subscribing.
  • Validity: 3 months from the subscription date.

Example calculations

  • If you spend ₹2,500: 10% is ₹250, so your discount is ₹250.
  • If you spend ₹3,500: 10% would be ₹350, but the discount is capped at ₹300.
  • If you use all three discounts and hit the cap each time, total savings can reach up to ₹900 within the three-month period.

Who benefits most from this pass?

The Glam Pass is best suited for shoppers who expect to make multiple purchases within a short window. Consider it if:

  • You plan to buy three or more items over the next three months.
  • Your typical order value is high enough that the 10% discount frequently approaches or hits the ₹300 cap.
  • You prefer small, affordable subscriptions to unlock periodic savings.

Tips to maximize value

  • Time your purchases: Spread three meaningful purchases across the three-month window to use all three discounts.
  • Combine wisely: Use the discount on higher-value purchases where 10% comes closest to or reaches the ₹300 cap.
  • Avoid wastage: If you don’t expect to make three qualifying purchases soon, the subscription may not deliver good ROI.

Considerations and limitations

There are a few practical points to keep in mind before subscribing:

  • The offer applies only to the first three purchases after subscribing, so it’s not an ongoing discount.
  • Validity is limited to three months, which requires some planning to realize full value.
  • Small-ticket orders will see limited absolute savings because the discount is percentage-based and capped.

Bottom line

For regular shoppers with medium to high order values in the short term, the Glam Pass can be a cost-effective way to secure immediate savings. At an entry price of ₹39, the pass is low-risk—but its real value depends on whether you can use all three discounts within three months and on purchases large enough to approach the ₹300 cap.

Leave a Comment