The Indian jewellery market is shifting, with established players and new retail brands responding to growing interest in lab-grown diamonds even as demand for natural stones stays robust. Recent moves by a leading domestic jeweller to launch a dedicated lab-grown diamond label highlight how the industry is adapting, while investors continue to back specialist retailers. At the same time, global suppliers note that natural diamonds remain a strong preference for many Indian buyers.
Major jeweller launches a lab-grown diamond label
A prominent jewellery company has introduced a new label focused on lab-grown diamonds, signalling a strategic push into the segment. The move brings greater visibility to lab-grown gems in mainstream retail and follows growing consumer interest in alternatives to mined diamonds.
Lab-grown diamonds appeal for several reasons: lower price points compared with similar natural stones, clarity of origin, and perceived environmental and ethical advantages. By launching a dedicated brand, the jeweller aims to give shoppers a clear choice and to build scale in a category that is still evolving in India.
Investor interest keeps flowing into lab-grown retail
Across the sector, other lab-grown diamond retailers are attracting fresh funding. Investors are drawn by rapid category growth, the potential for higher margins on branded jewellery, and the chance to serve younger, value-conscious buyers.
- Expansion capital is being used to increase inventory, open stores, and boost online presence.
- Funding also supports marketing, certification systems, and technologies that help distinguish lab-grown stones on trust and quality.
- Retailers are experimenting with product design and pricing to widen appeal beyond early adopters.
These investments indicate that lab-grown diamonds are moving beyond niche status toward mainstream retail options, especially in urban markets and among first-time buyers.
Natural diamonds still hold strong in India
Despite the momentum for lab-grown stones, major natural-diamond suppliers maintain that India’s appetite for mined diamonds remains intact. Cultural factors, wedding and gifting traditions, and the perceived long-term value of natural stones continue to support demand.
Many consumers view natural diamonds as heirloom assets or symbols of commitment, and that perception helps preserve their market share. Retailers report that customers still seek natural diamonds for flagship purchases, even as they consider lab-grown alternatives for everyday or fashion pieces.
Coexistence rather than replacement
The emerging picture is less about one category replacing the other and more about segmentation:
- Natural diamonds are likely to remain the preferred choice for premium, ceremonial purchases.
- Lab-grown diamonds will find adoption among younger buyers, budget-conscious shoppers, and those prioritising traceability or sustainability.
- Retailers that clearly label and educate consumers can capture both audiences without blurring trust.
What consumers should look for
As choices expand, shoppers should pay attention to certification, return policies, and disclosures about origin. Certification from recognised laboratories, clear pricing comparisons, and visible guarantees help buyers make informed decisions. For those concerned about resale value, understanding the different market dynamics for lab-grown versus natural diamonds is important.
Industry implications
The dual trend of brand launches and investor funding will reshape supply chains and retail strategies. Manufacturers may invest more in technology for producing and finishing lab-grown stones, while traditional players could diversify offerings to retain customers.
For the mining and natural-diamond sectors, sustaining demand will depend on storytelling, certification of provenance, and serving the strong cultural segments that prize natural stones. At the same time, the lab-grown category is likely to drive innovation in design, marketing, and price transparency.
Outlook
The Indian jewellery market is entering a more pluralistic phase. Lab-grown diamonds are gaining scale and investor support, opening new price and design possibilities for consumers. Meanwhile, natural diamonds continue to enjoy cultural resonance and perceived long-term value. The smart money for retailers and brands will be on clear differentiation, strong certification, and flexible strategies that meet the distinct needs of both buyer groups.