Honasa Consumer buys majority stake in Reginald Men parent company
Honasa Consumer, the parent company of Mamaearth, has acquired a 95% stake in BTM Ventures — the holding company behind men’s personal care brand Reginald Men — for ₹195 crore. The deal strengthens Honasa’s strategy to expand its footprint in the men’s grooming segment.
Deal highlights
- Acquirer: Honasa Consumer (Mamaearth’s parent)
- Target: BTM Ventures, parent of Reginald Men
- Stake acquired: 95%
- Transaction value: ₹195 crore
Why the acquisition matters
The move signals a focused push into men’s personal care, a category showing steady consumer interest and higher per-category penetration. By bringing Reginald Men into its portfolio, Honasa accesses a ready-made product line and brand positioning tailored for male consumers.
Product focus and market opportunity
Honasa plans to double down on high-growth categories such as sunscreen and serum, where Reginald Men already has offerings. Sunscreens and facial serums are rising in demand among men as skincare becomes a routine part of grooming, making them attractive areas for investment and marketing.
What consumers and competitors can expect
Consumers may see faster product rollouts, wider distribution, and combined marketing efforts leveraging Honasa’s reach. Competitors in the men’s grooming space should anticipate more aggressive product innovation and pricing strategies as the enlarged portfolio competes across multiple channels.
Bottom line
This acquisition gives Honasa a stronger foothold in men’s personal care at a time when the segment is expanding. With established brands and a clearer product focus, the company is positioned to accelerate growth in sunscreen, serums, and related male grooming categories.